Behaviour Unlocked
A clearer view of every moment, every decision
We go beyond what people buy to understand what they do—before, during, and after they shop. Our insight captures the full behavioural journey:
Purchase behaviour, on and offline, tracked continuously across categories and channels
Usage occasions, from meals and drinks to personal care and household needs
Out-of-home consumption, whether on-the-go, at work, or at the point of purchase
Motivations, uncovered through PanelVoice, showing what drives behaviour