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Decoding Shopper Behaviour to Shape Your Brand Future

We measure what matters, when and where it matters—across more markets, categories, and occasions than anyone else. Backed by the longest-running consumer panels, we give brands clarity on how people think, shop, and consume—at home, out of home, and on the go.

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How to lead the way

Turning behaviour into opportunity with data-driven direction, expert perspective, and continuous innovation.

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The data you need to lead

We have the world’s largest, longest-running shopper and consumer panels, providing the deepest knowledge in the industry—enabling you to decode the ‘why’ behind every purchase. The world’s largest, longest-running shopper and consumer panels brings you a multidimensional view of real decisions, key moments, and untapped potential for actions that drive growth.

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The unmatched expertise you need to lead

Our 3,300 analysts and data scientists help you transform complex shopper data into clear, strategic action.We analyse first-party data gained from 76% of the global population, and 563 billion brand choices to help you challenge assumptions, spot early growth signals, and discover opportunities before they fully emerge.

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The edge you need to lead

Combining geographical scale with cutting-edge analytics and new methods, we give you the clarity, confidence, and strategic advantage you need to lead your market. Via the world’s largest continuous panels in 65 markets (including partners), and expanded coverage, we give you the confidence to predict ROI and see what’s next, making smarter, future-proof decisions that drive long-term business success.

Behaviour Unlocked

A clearer view of every moment, every decision

We go beyond what people buy to understand what they do—before, during, and after they shop. Our insight captures the full behavioural journey:

Purchase behaviour, on and offline, tracked continuously across categories and channels

Usage occasions, from meals and drinks to personal care and household needs

Out-of-home consumption, whether on-the-go, at work, or at the point of purchase

Motivations, uncovered through PanelVoice, showing what drives behaviour

A 360° view into consumer behaviour.

From what they buy to why they buy, across occasions, locations, and moments that matter.

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Global consumer behaviour. Unmatched in scale.

130+

Continuous Panels

Capturing real, verified behaviour globally.

69

Markets Covered

Delivering a global view with regional depth and relevance.

2.5M

Food & Drink Occasions Annually

Revealing how, when, and what people consume.

552B

Brand Choices Tracked

Understanding what people buy, how often, and why they switch.

40,000+

Brands Measured

From global giants to local challengers.

500+

Categories Covered

Across FMCG, food, care, and household.

15,000+

Retailers & Channels

Tracking behaviour online and in-store.

130+

Continuous Panels

Capturing real, verified behaviour globally.

65

Markets Covered (including partners)

Delivering a global view with regional depth and relevance.

4M

Food & Drink Occasions Annually

Revealing how, when, and what people consume.

563B

Brand Choices Tracked

Understanding what people buy, how often, and why they switch.

50,000+

Brands Measured

From global giants to local challengers.

1,000+

Categories Covered

Across FMCG, food, care, and household.

15,000+

Retailers & Channels

Tracking behaviour online and in-store.

End-to-end solutions powered by behavioural insight—for clear, strategic brand growth.

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Get a complete, continuous view of what people buy and where. From FMCG to foodservice, our purchase panels track real shopping behaviour across 1,000+ categories and 65 markets (including partners)—online and offline, at home and out of home—revealing how, where, and why people spend.

Decode shopping behaviour with insights from 6B people
Measure real purchases from 15,000+ retailers and 50,000+ brands
Monitor omnichannel loyalty and trends across physical and digital retail
Integrate seamlessly with enterprise tools via robust, scalable APIs

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Understand how products are used in real life, beyond the point of purchase. We track millions of food, drink, personal care, and household usage occasions—giving you insight into consumption patterns, emerging routines, and white space opportunities.

Decode food and drink occasions across every snack, beverage, and meal—at home and on-the-go
Identify new growth territories by linking routines, motivations, and brand choices
Explore micro-moments to uncover emerging consumption trends and unmet needs
Close the loop from purchase to usage with occasion-based insights that drive innovation

Young women putting on makeup in the mirror

See how beauty and fashion behaviours evolve across demographics and channels. From skin and hair care to grooming and apparel, we capture personal routines, product interactions, and shopping choices—helping brands stay relevant in a fast-changing category.

Decode beauty routines and grooming habits to uncover shifting consumer needs
Track generational trends from Gen Z to boomers to inform targeting and innovation
Understand shopping behaviour across channels—online, in-store, and DTC
Align brand strategy with real-life usage, preferences, and style-driven decisions

Monitor how consumers adopt and use technology and digital entertainment. From smartphones to streaming, uncover purchasing and usage trends to understand what people choose, how they engage, and why preferences shift.

Track brand share, switching, and loyalty across key tech categories
Map full journeys for video and music subscriptions via longitudinal data
Analyse smartphone and OS performance across global markets
Understand drivers of tech adoption to inform product and marketing strategy
Enable seamless API integrations across platforms and enterprise systems

Friends looking at a menu together getting ready to order

Go beyond what people do to understand what they think. PanelVoice connects verified Worldpanel™ shoppers with survey insights—linking real purchase behaviour to the motivations, attitudes, and perceptions that drive consumer decisions.

Survey the same people behind your behavioural data
Link attitudes to actual purchases for sharper insights
Use verified, purchase-based samples—not claimed data
Uncover motivations to guide brand and product strategy

Make confident decisions before you go to market. Our advanced predictive tools and behavioural models simulate the real-world impact of new product launches, pricing strategies, and promotional plans—enabling you to reduce risk, optimise ROI, and move forward with clarity and confidence.

Link ad exposure to shopper behaviour to measure real impact
Predict future sales by testing range, pricing, and promotion strategies
Segment shoppers to find white space and validate innovations

Explore the latest thinking from our experts—featuring fresh data, category insights, and clear perspectives for a fast-moving consumer world.

A smiling man and woman carrying paper grocery bags filled with fresh vegetables, fruits, and bread walk together in a parking lot outside a supermarket on a sunny day.

Shoppers struggle to juggle cost, sustainability and health in Great Britain

A cheerful couple sitting at a restaurant table enjoying a meal together; the woman laughs while holding a bite of food, and the man smiles as he eats. The setting is warm and cozy with ambient lighting.

One third of consumers increase their out-of-home spending by more than 15% in Spain (Spanish)

Mainland China FMCG Forecast | Pressure Continues on FMCG's Growth Rate

Man standing in front of a grocery store shelf comparing two bottles of cooking oil, surrounded by a wide selection of sauces, dressings, and condiments.

Oils and non-stick products: the hidden potential of a mature category in Mexico (Spanish)

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Bets already consume 13% of Brazilian families’ food budget (Portuguese)

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Explore global rankings of the most chosen brands and see how you perform across countries and sectors.

Insights Into Action

Partner with the leaders in behavioural insight

You've seen how our scale, precision, and expertise decode real behaviour and anticipate what's next. Let's connect to explore how our insights can drive confident growth for your brand.

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