Young friends walking down a street together one their way to going out for an evening of shopping and eating

Decoding Shopper Behaviour to Shape Your Brand Future

We measure what matters, when and where it matters—across more markets, categories, and occasions than anyone else. Backed by the longest-running consumer panels, we give brands clarity on how people think, shop, and consume—at home, out of home, and on the go.
Many people walking on a crosswalk visible from a high vantage point
How to lead the way
Turning behaviour into opportunity with data-driven direction, expert perspective, and continuous innovation.
Diverse business team collaborating around a laptop in a modern office setting.
The data you need to lead 
We have the world’s largest, longest-running shopper and consumer panels, providing the deepest knowledge in the industry—enabling you to decode the ‘why’ behind every purchase. The world’s largest, longest-running shopper and consumer panels brings you a multidimensional view of real decisions, key moments, and untapped potential for actions that drive growth.
Read More
Read More
Colleagues reviewing code on a computer monitor in a modern workspace.
 The unmatched expertise you need to lead
Our 3,300 analysts and data scientists help you transform complex shopper data into clear, strategic action.We analyse first-party data gained from 76% of the global population, and 563 billion brand choices  to help you challenge assumptions, spot early growth signals, and discover opportunities before they fully emerge. 
Team analyzing data visualizations and code displayed on a large screen.
The edge you need to lead 
Combining geographical scale with cutting-edge analytics and new methods, we give you the clarity, confidence, and strategic advantage you need to lead your market. Via the world’s largest continuous panels in 65 markets (including partners), and expanded coverage, we give you the confidence to predict ROI and see what’s next, making smarter, future-proof decisions that drive long-term business success. 
Behaviour Unlocked
A clearer view of every moment, every decision
We go beyond what people buy to understand what they do—before, during, and after they shop. Our insight captures the full behavioural journey:
Purchase behaviour, on and offline, tracked continuously across categories and channels
Usage occasions, from meals and drinks to personal care and household needs
Out-of-home consumption, whether on-the-go, at work, or at the point of purchase
Motivations, uncovered through PanelVoice, showing what drives behaviour
A 360° view into consumer behaviour.
a decorative graphic that shows a circle around a head, a cart, a clock, and a store to show the cycle of purchase
From what they buy to why they buy, across occasions, locations, and moments that matter.
A man walking with his coffee cup and phone out
Global consumer behaviour. Unmatched in scale.
130+
Continuous Panels
Capturing real, verified behaviour globally.
69
Markets Covered
Delivering a global view with regional depth and relevance.
2.5M
Food & Drink Occasions Annually
Revealing how, when, and what people consume.
552B
Brand Choices Tracked
Understanding what people buy, how often, and why they switch.
40,000+
Brands Measured
From global giants to local challengers.
500+
Categories Covered
Across FMCG, food, care, and household.
15,000+
Retailers & Channels
Tracking behaviour online and in-store.
Right arrow
130+
Continuous Panels
Capturing real, verified behaviour globally.
65
Markets Covered (including partners)
Delivering a global view with regional depth and relevance.
4M
Food & Drink Occasions Annually
Revealing how, when, and what people consume.
563B
Brand Choices Tracked
Understanding what people buy, how often, and why they switch.
50,000+
Brands Measured
From global giants to local challengers.
1,000+
Categories Covered
Across FMCG, food, care, and household.
15,000+
Retailers & Channels
Tracking behaviour online and in-store.
Right arrow
Right arrow
End-to-end solutions powered by behavioural insight—for clear, strategic brand growth.
Worldpanel Purchase
Worldpanel Usage
Beauty & Fashion
Tech & Entertainment
PanelVoice Surveys
Behavioural Analytics
A male helping a customer checkout their purchase
Get a complete, continuous view of what people buy and where. From FMCG to foodservice, our purchase panels track real shopping behaviour across 1,000+ categories and 65 markets (including partners)—online and offline, at home and out of home—revealing how, where, and why people spend.
  • Decode shopping behaviour with insights from 6B people
  • Measure real purchases from 15,000+ retailers and 50,000+ brands
  • Monitor omnichannel loyalty and trends across physical and digital retail
  • Integrate seamlessly with enterprise tools via robust, scalable APIs
Friends drinking beers on a brewery patio on a sunny afternoon
Understand how products are used in real life, beyond the point of purchase. We track millions of food, drink, personal care, and household usage occasions—giving you insight into consumption patterns, emerging routines, and white space opportunities.
  • Decode food and drink occasions across every snack, beverage, and meal—at home and on-the-go
  • Identify new growth territories by linking routines, motivations, and brand choices
  • Explore micro-moments to uncover emerging consumption trends and unmet needs
  • Close the loop from purchase to usage with occasion-based insights that drive innovation
Young women putting on makeup in the mirror
See how beauty and fashion behaviours evolve across demographics and channels. From skin and hair care to grooming and apparel, we capture personal routines, product interactions, and shopping choices—helping brands stay relevant in a fast-changing category.
  • Decode beauty routines and grooming habits to uncover shifting consumer needs
  • Track generational trends from Gen Z to boomers to inform targeting and innovation
  • Understand shopping behaviour across channels—online, in-store, and DTC
  • Align brand strategy with real-life usage, preferences, and style-driven decisions
A family watching a movie together
Monitor how consumers adopt and use technology and digital entertainment. From smartphones to streaming, uncover purchasing and usage trends to understand what people choose, how they engage, and why preferences shift.
  • Track brand share, switching, and loyalty across key tech categories
  • Map full journeys for video and music subscriptions via longitudinal data
  • Analyse smartphone and OS performance across global markets
  • Understand drivers of tech adoption to inform product and marketing strategy
  • Enable seamless API integrations across platforms and enterprise systems
Friends looking at a menu together getting ready to order
Go beyond what people do to understand what they think. PanelVoice connects verified Worldpanel™ shoppers with survey insights—linking real purchase behaviour to the motivations, attitudes, and perceptions that drive consumer decisions.
  • Survey the same people behind your behavioural data
  • Link attitudes to actual purchases for sharper insights
  • Use verified, purchase-based samples—not claimed data
  • Uncover motivations to guide brand and product strategy
Overhead view of a shopping center
Make confident decisions before you go to market. Our advanced predictive tools and behavioural models simulate the real-world impact of new product launches, pricing strategies, and promotional plans—enabling you to reduce risk, optimise ROI, and move forward with clarity and confidence.
  • Link ad exposure to shopper behaviour to measure real impact
  • Predict future sales by testing range, pricing, and promotion strategies
  • Segment shoppers to find white space and validate innovations
Explore the latest thinking from our experts—featuring fresh data, category insights, and clear perspectives for a fast-moving consumer world.
Consumo en Argentina: señales de alerta y un shopper más cauteloso rumbo a 2026
Read More
Read More
El auge del hard discount en Chile: una oportunidad creciente para el retail y el marketing
Read More
Read More
El consumo en España no crece, pero se transforma: salud, conveniencia y nuevos hábitos redefinen las oportunidades
Read More
Read More
British grocery inflation holds steady as shoppers prepare for Easter.
Read More
Read More
El consumo de bebidas en República Dominicana se redefine: claves para marcas y retailers en 2026
Read More
Read More
El shopper boliviano reconfigura su forma de comprar frente a la presión económica
Read More
Read More
Trusted by the world’s leading brands to shape the future of consumerand market growth
Unilever
"A highly responsive & collaborative team that understands our business and is always willing to go the extra mile to help us grow."
Head of CMI Africa
Unilever South Africa
Haleon
“I have a very positive experience, especially due to the consistency in data delivery, the reliability of the analyses, and the openness to dialogue whenever questions or adjustment needs arise. A standout point is the partnership with the account team, which is always available, committed, and demonstrates truly active listening. They play a fundamental role in our relationship with WP, clearly translating the business needs and ensuring high-quality and well-aligned deliverables. These factors make me prefer WP over other companies in the sector.”
Brand Manager
Haleon Brazil
Warburtons
“The level of detail was extremely impressive. The team picked apart each and every insight in a very granular way, really helping to build out our understanding of what matters to consumers and how this varies by different audiences.”
Senior Insights Manager
Warburtons United kingdom
Insights Into Action

Partner with the leaders in behavioural insight

You've seen how our scale, precision, and expertise decode real behaviour and anticipate what's next. Let's connect to explore how our insights can drive confident growth for your brand.
Add some additional context with this helper text
chevron down icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Panels & SolutionsInsightsLocations
CareersPressContact UsTerms of UsePrivacyCookie Notice
Global Office
Vivo Building, 30 Stamford St, London
London SE1 9LQ
T +44 (0)207 076 9000
Worldpanel by Numerator Logo
Decoding shopper behaviour to shape your brand future. Transforming behavioural data into actionable insight to drive data-informed growth.
Manage Cookie Preferences
© Worldpanel 2026
Site by T-F