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About Us

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72%
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Artifact synchronizes enterprise data across distributed sources for continuous operational intelligence.
3.5X
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Artifact synchronizes enterprise data across distributed sources for continuous operational intelligence.
310K
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Artifact synchronizes enterprise data across distributed sources for continuous operational intelligence.
Solutions & Panels
A male helping a customer checkout their purchase
Get a complete, continuous view of what people buy and where. From FMCG to foodservice, our purchase panels track real shopping behaviour across 1,000+ categories and 65 markets (including partners)—online and offline, at home and out of home—revealing how, where, and why people spend.
  • Decode shopping behaviour with insights from 6B people
  • Measure real purchases from 15,000+ retailers and 50,000+ brands
  • Monitor omnichannel loyalty and trends across physical and digital retail
  • Integrate seamlessly with enterprise tools via robust, scalable APIs
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Understand how products are used in real life, beyond the point of purchase. We track millions of food, drink, personal care, and household usage occasions—giving you insight into consumption patterns, emerging routines, and white space opportunities.
  • Decode food and drink occasions across every snack, beverage, and meal—at home and on-the-go
  • Identify new growth territories by linking routines, motivations, and brand choices
  • Explore micro-moments to uncover emerging consumption trends and unmet needs
  • Close the loop from purchase to usage with occasion-based insights that drive innovation
Young women putting on makeup in the mirror
See how beauty and fashion behaviours evolve across demographics and channels. From skin and hair care to grooming and apparel, we capture personal routines, product interactions, and shopping choices—helping brands stay relevant in a fast-changing category.
  • Decode beauty routines and grooming habits to uncover shifting consumer needs
  • Track generational trends from Gen Z to boomers to inform targeting and innovation
  • Understand shopping behaviour across channels—online, in-store, and DTC
  • Align brand strategy with real-life usage, preferences, and style-driven decisions
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Monitor how consumers adopt and use technology and digital entertainment. From smartphones to streaming, uncover purchasing and usage trends to understand what people choose, how they engage, and why preferences shift.
  • Track brand share, switching, and loyalty across key tech categories
  • Map full journeys for video and music subscriptions via longitudinal data
  • Analyse smartphone and OS performance across global markets
  • Understand drivers of tech adoption to inform product and marketing strategy
  • Enable seamless API integrations across platforms and enterprise systems

Latest News & Insights

The Blueprint for Brand Growth: How marketers can influence revenue and profit
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‘True’ growth in OOH snacks and drinks as inflation releases its grip
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Is Panel Fraud the new Ad Fraud? The shocking issue affecting market research solved with AI.
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