Marketing Effectiveness

Connect your marketing to what matters most - shopper behaviour. Every impression and every purchase captured in one source of truth.

Real exposure, real purchases, real results

Who saw? Who bought? Link marketing exposures to real purchases

Connect marketing exposure directly to real purchases to optimize marketing targeting and sales outcomes. Ensure you're using the right channels at the right time to target shoppers that will grow your brand.

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Connect with shoppers

Gain a holistic view of shoppers’ media consumption alongside their purchase behaviours. Use rich media survey insights, planning for campaigns to target the right shoppers at the right time on the right channel.

Target shoppers precisely

Maximize ROI by activating shopper-defined groups. Target lapsed competitor buyers, adjacent category buyers, and current light buyers to secure penetration and drive volume.

Measure shoppers’ response

Measure who buys as a direct result of your marketing activities, revealing incremental gains and uncovering new opportunities for sustainable growth.

Maximise return on investment

With our Marketing Effectiveness framework, you can accurately assess campaign performance, using single-source data and linking marketing exposure to incremental sales.

Smarter marketing insights

Unlock smarter marketing impact

Link marketing to purchases. We track marketing exposure with verified purchase behaviours at the individual household level. Analyses fueled by single-source inputs — real people, real exposure, real purchase.

Family sitting together on a couch at home, watching television and relaxing in a modern living room.

Plan, target, and measure

marketing effectiveness

Plan with real purchase behaviours by linking media profiles to verified sales. Connect exposure to outcomes and find buyer groups that align with your growth goals.

Link media to verified purchases

Identify high-value shopper segments

Activate penetration-led strategies

Target with precision and efficiency by creating shopper-based audiences modelled to a data spine or your CRM database. Ensure quality, accuracy and stronger ROI across the activated channels.

Build shopper seed audiences

Model to wider population

Maximise targeting strategy ROI

Measure incremental sales impact by moving past engagement metrics. Track sales lift with verified data to show which shoppers purchased due to marketing activities.

Prove sales lift

Separate incremental from baseline

Assess campaign impact

From insight to action

Want to improve your marketing effectiveness?

Link campaigns directly to verified purchase behaviour. Plan smarter, target with precision, measure real impact, and accelerate penetration-led growth.

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