Out of Home consumption in Mexico is growing five times faster than In Home, creating a powerful opportunity for brands to win in increasingly dynamic moments. Our Out of Home panel captures consumption across transport, cafés, restaurants, workplaces, and on-the-go occasions, revealing what was bought, where, why, and with whom. Using a unique 360 degree methodology that integrates In Home, Out of Home, and real consumption data, we help brands understand motivations, track evolving habits, and confidently shape future growth.