Worldpanel by Numerator

Decoding shopper behavior with

Latin America

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About Us

Worldpanel by Numerator LATAM delivers the region’s most complete view of real shopper behavior, combining continuous panels across all major markets with advanced forecasting and market intelligence. From Mexico to Argentina, we track how consumers buy and why, helping brands and retailers to decode where growth will come from next across FMCG, Beauty, Beverages & OTC. Our mission: turning data into faster, smarter decisions that build lasting competitive advantage.

15

Markets

Offering a complete, region-wide view of consumer behavior.

90%

Population coverage across Latam

Our continuous panels deliver the scale and precision needed for true market representation.

20+

Years of shopper insight

Enabling trend tracking, foresight, and long-term strategic planning across Latam.

Our Coverage In LATAM

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North Latin America

We cover Mexico, Colombia, Ecuador and the CariCam region (Panama, Nicaragua, Guatemala, El Salvador, Dominican Republic and Costa Rica), delivering a clear and comparable read of shopper behavior across North LatAm. Our continuous FMCG and Out-of-Home panels show how consumers buy and where growth is emerging.

Learn more about Mexico

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South Latin America

In Argentina, Chile, Bolivia and Peru, our panels track how economic shifts, retail formats and household dynamics shape shopper choices, helping brands act on real and verified opportunities with confidence.

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Brazil

Brazil is home to one of our largest and fastest-growing shopper panels, with expanding coverage across categories and regions. By combining robust In-Home and Out-of-Home data, we capture the full consumer journey. Our insights go beyond numbers, helping brands navigate and win in highly competitive markets.

Learn more about Brazil

Panels and Solutions

In a region as diverse and fast-moving as Latin America, understanding real shopping behaviour is essential for driving growth. Our Purchase Panel provides a continuous, representative view of how households across the region buy FMCG products — revealing the brands they choose, the channels they prefer, and the missions that guide each trip. This robust dataset empowers brands to benchmark performance, grow penetration, and uncover opportunities across modern and traditional retail landscapes.

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Latin American consumers don’t just buy differently — they use products differently. Our Usage Panel uncovers the real moments, routines, and needs behind consumption, offering a granular view of how products fit into everyday life. By understanding true consumption behaviour, brands can innovate smarter, position more effectively, and activate growth opportunities aligned to real usage occasions.

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To win in Latin America, brands must go beyond behaviour and understand the why. PanelVoice adds the consumer’s perspective to our behavioural data, capturing motivations, attitudes, perceptions, and barriers. It helps brands validate hypotheses, shape messaging, and design experiences that truly resonate with different consumer groups across the region.

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With consumption patterns rapidly evolving in Latin America, brands need intelligence that connects behaviours, motivations, and outcomes. Behaviour Analytics integrates multiple data sources to reveal the full consumer journey, providing advanced insights that help teams anticipate shifts, optimize portfolios, and strengthen loyalty. It’s a strategic layer of intelligence designed to turn complex consumer behaviour into actionable growth pathways.

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Latest News & Insights

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Want to lead the Latin American market?

Turn consumer insight into business impact.

Ready to explore growth opportunities across Latin America? Get in touch — our experts are here to help you move forward with confidence.

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