With a 75 percent expansion of our Out of Home sample, we now cover the behaviour of more than 158 million individuals outside the home, with detailed regional insight. Food and drink for immediate consumption tell a distinct story shaped by moments, motivations, and evolving routines. Our Out of Home panel tracks choices across cafés, delivery, restaurants, workplaces, and on the go, revealing what was bought, where, why, and by whom. Combined with our unique 360 degree methodology linking In Home, Out of Home, usage, and panel data, this enables confident decisions on performance, pricing, packaging, and future growth.
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