About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

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Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

The edge you need to lead

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
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Worldpanel by Numerator in Numbers
130+
Continuous Panels
Capturing real, verified behaviour globally.
69
Markets Covered
Delivering a global view with regional depth and relevance.
2.5M
Food & Drink Occasions Annually
Revealing how, when, and what people consume.
552B
Brand Choices Tracked
Understanding what people buy, how often, and why they switch.
40,000+
Brands Measured
From global giants to local challengers.
500+
Categories Covered
Across FMCG, food, care, and household.
15,000+
Retailers & Channels
Tracking behaviour online and in-store.
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50+
years of experience
Capturing real, verified behaviour globally.
54
global markets
Delivering a global view with regional depth and relevance.
130+
Consumer Panels
Revealing how, when, and what people consume.
3300
panel experts across the globe
Understanding what people buy, how often, and why they switch.
1M+
panel samples globally
From global giants to local challengers.
50K+
brands tracked globally
Across FMCG, food, care, and household.
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
Tracking behaviour online and in-store.
1K+
categories covered
Tracking behaviour online and in-store.
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Panels & SolutionsInsightsLocations
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Global Office
Vivo Building, 30 Stamford St, London
London SE1 9LQ
T +44 (0)207 076 9000
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Decoding shopper behaviour to shape your brand future. Transforming behavioural data into actionable insight to drive data-informed growth.
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