Bring More to the Table

Turning consumer insight into stronger negotiations with retailers

Your negotiations with the retailer shouldn't be limited todefending your current business.
It's an opportunity to show where you and yoursales partners can unlock incremental growth together.

Worldpanel byNumerator helps you go beyond sales performance to uncover customer behaviors,opportunities, and actions that can strengthen your next conversation with theretailer.

Strengthen your next negotiation with your retailer

Do you know what your biggest retail opportunities are?

The numbers tell you what happened. Customer behavior can help you understand why — and what to do next.

  • Which categories still have untapped growth potential?
  • Where are your competitors strongest?
  • Which consumer groups represent your biggest opportunity?
  • Where could your range work harder?
  • Which promotions are the most effective?
  • Where could stronger retailer loyalty unleash incremental growth?

Worldpanel by Numerator helps you answer these questions and build a stronger evidence base for your next negotiation.

Look at it. Know it. Take action.

A simple mechanism to turn customer proof into business impact.

WATCH IT

Reveal the opportunity through a buyer-driven perspective.

Explore customer conversion, frequency and repeat purchases, purchase variances, pricing and promotion effectiveness, competitor strengths, and customer and mission needs.

KNOW IT

Discover your opportunities.

Understand where your brand is gaining or losing according to the retailer, which customers are driving that performance, and where spend is being lost. Identify opportunities in loyalty, change, range, assortment, and promotions.

ACTION IT

Turn insight into business impact.

Move from identifying an opportunity to creating an actionable business story. Use consumer evidence to guide category growth initiatives, innovation plans, customer activation, and subsequent sales discussions.

From performance evaluationto commercial action

A four-step journey that connects customer insight to importantdecisions, creating value for you and your channel partners.

Creating value for you and your channel partners

Stronger bargaining isn't just about asking for more. It's aboutdemonstrating where the evidence shows there's more to be gained.

  • Make informed decisions using credible data
  • Increase customer retention and conversion
  • Identify unbiased opportunities and challenges
  • Respond strategically and tactically to changing market dynamics
  • Optimize product assortment
  • Strengthen conversations between retailers around incrementalgrowth

What will you bring to your next negotiation with the retailer?

Go beyond just performance reporting. Find the opportunity.Understand what drives it. Turn it into action.

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