Chinese (Simplified)

Insights & Articles

April 6, 2026

中国快速消费品市场平稳前行，心智与效率之争再升级

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Insights & Articles

February 11, 2026

零售快报 | 一季度快速消费品市场开局良好，各零售商聚焦消费者细分需求以破局突围

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Insights & Articles

February 11, 2026

体重管理成健康经济新增点，品牌如何撬动千亿饮料市场？

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Insights & Articles

February 11, 2026

春节现制饮品市场品牌足迹榜单首发！榜一蜜雪冰城，霸王茶姬增长最快

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Insights & Articles

February 11, 2026

Trigger Survey:買後即問，探索每一個真實購買行為背後的決策因素

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Insights & Articles

February 11, 2026

健康赛道新机遇：解码中国五大健康人群

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Insights & Articles

February 11, 2026

新方便食品遭遇“质”与“量”之争：平价化浪潮下，破局点何在？

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Insights & Articles

February 11, 2026

渠道洞察特辑Vol.1：全渠道时代，解码中国消费者的完美24小时

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Insights & Articles

February 11, 2026

从“制造优势”到“品牌优势”：中国品牌的新征程

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Insights & Articles

February 10, 2026

渠道洞察特辑Vol.2：自有品牌进阶战：从“平价替代”到“品质革命”

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Insights & Articles

February 10, 2026

是什么驱动连续5年下滑的低温酸奶消费者回流？

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Insights & Articles

February 10, 2026

个护市场新宠：液体香皂何以逆势增长？

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Insights & Articles

February 10, 2026

1%和6%：迎来头发洗护重塑新阶段

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Insights & Articles

February 10, 2026

解读 | 让全球买单的乳品消费概念（附报告）

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Insights & Articles

February 10, 2026

现制饮品IPO潮：深耕存量市场，破局渗透瓶颈

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Insights & Articles

February 10, 2026

《2025年中国购物者报告，系列一》：2025年“消费平替”趋势延续，中国快消品市场全力以赴促增长

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Insights & Articles

February 9, 2026

复苏拐点已至：无糖碳酸饮料如何实现二次增长

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Insights & Articles

February 9, 2026

渠道洞察特辑Vol.3：“30分钟万物到家”— 即时零售的下一场战争（I）

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Insights & Articles

January 29, 2026

解构单身经济Vol.1：一人户消费大盘点

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Insights & Articles

January 29, 2026

小呵护驱动大增长：婴童护肤品何以韧性破局？

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Insights & Articles

January 23, 2026

精准锁定，引爆增长：解锁中国美妆市场7大核心客群

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Insights & Articles

January 23, 2026

2025全球快速消费品品牌榜出炉：可口可乐稳坐榜首，乐事跻身前五

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Insights & Articles

January 23, 2026

家庭餐桌争夺战（下）：零食饮料全时段打法

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Insights & Articles

January 23, 2026

《2025 品牌足迹》中国市场榜单：前十阵营稳定，东方树叶、三只松鼠新晋前50

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Insights & Articles

January 23, 2026

2025美妆品牌足迹排行榜重磅发布：这些品牌正在被疯狂加购

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Insights & Articles

January 23, 2026

纸品市场新引擎：解码湿厕纸的“精明消费者”

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Reports

January 23, 2026

《2025年中国购物者报告，系列二》：中国快消品市场企稳，新兴渠道引领消费需求新格局

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Insights & Articles

January 23, 2026

2026年超长春节来临！快消增量哪里来？Worldpanel消费者指数用双年数据划重点

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Insights & Articles

January 23, 2026

28家快速消费品公司坐拥过亿中国家庭，头部快速消费品公司持续吸引新客

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January 23, 2026

渠道洞察特辑Vol.4：区域性连锁零售vs.全国零售：差异化增长逻辑

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