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Insights & Articles

January 23, 2026

2024品牌足跡揭曉FMCG市場風向：零食崛起與個人用品抬頭，療癒經濟當道

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Insights & Articles

January 23, 2026

與產業龍頭對話，2024品牌足跡解析疫後民生消費市場走向

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Insights & Articles

January 23, 2026

2024年第二季台灣民生消費品市場年增4%，享樂精緻生活推升零食和保健品花費

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Insights & Articles

January 23, 2026

中秋烤肉配啤酒最對味，啤酒最受歡迎品牌TOP 5 第一名不負眾望是「它」

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Events

January 23, 2026

KANTAR研討會：破解電商三大迷思，掌握FMCG全通路致勝關鍵

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Insights & Articles

January 23, 2026

日韓零食熱潮延燒，市場數據趨勢解密！

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Insights & Articles

January 23, 2026

雙11年末美妝網購旺季啟動，FMCG電商行銷策略解析

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Insights & Articles

January 23, 2026

2024年第三季台灣民生消費品市場景氣熱絡，年增6%再創成長

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Insights & Articles

January 23, 2026

聖誕節甜蜜到情人節，「巧克力送禮」銷額年增15%，兩大歐美品牌超商聯名熱賣

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Insights & Articles

January 23, 2026

春節團購搶手，揭曉團購5大魅力與TOP 5熱門品類

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Insights & Articles

February 11, 2026

2025年民生快消品市場十大關鍵趨勢，洞悉未來消費模式

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Insights & Articles

February 11, 2026

迎戰女王節，亞洲醫美保養市場機會湧現，揭曉消費者最重視訴求

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Insights & Articles

February 11, 2026

育兒、養寵物都捨得花！解析少子化帶動的「家庭消費新樣態」

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Insights & Articles

February 11, 2026

Worldpanel報告：2024第四季台灣民生消費市場年增9.1%，創疫後新高

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Insights & Articles

January 23, 2026

泡沫漸薄，誰能抓住台灣啤酒市場買者動向？

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Insights & Articles

February 11, 2026

大全聯誕生！品牌重整揭零售市場新篇章

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Insights & Articles

January 23, 2026

麥茶即飲市場翻倍成長！飲料市場2025春季趨勢解析

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Insights & Articles

January 23, 2026

Trigger Survey:買後即問，探索每一個真實購買行為背後的決策因素

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Insights & Articles

February 11, 2026

理性購物當道，洞察專櫃美妝消費動向迎戰母檔

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Insights & Articles

January 23, 2026

超高齡時代來臨，保健食品躍升剛需的消費趨勢全面解析

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Insights & Articles

February 10, 2026

預測數據：全球經濟動盪，台灣FMCG民生消費市場還有多少成長空間？

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Insights & Articles

January 23, 2026

2025第一季台灣民生消費市場需求穩健，年增8.8%

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Insights & Articles

February 9, 2026

2025台灣FMCG品牌足跡排行榜，義美蟬聯最受歡迎品牌、台農躍升成長最快速

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Insights & Articles

January 23, 2026

2025台灣品牌足跡揭曉FMCG消費趨勢：小享受、健康訴求、精準應用

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Insights & Articles

January 23, 2026

決策者的真實觀察：2025品牌足跡訪談揭FMCG市場關鍵動向

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Insights & Articles

January 23, 2026

換季保養、連假出遊告別僵化美妝SOP！Worldpanel全球報告揭9大時機重塑市場

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Case Studies

January 23, 2026

【成長思維】怎麼做市場調查，才能真正帶動品牌成長？

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Insights & Articles

January 26, 2026

無糖茶引領市場，您的品牌佈局準備好了嗎？

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Insights & Articles

January 23, 2026

2025第三季台灣民生消費年增6.2%，電商酷澎擴張最快、蝦皮擁最廣客群

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Insights & Articles

December 18, 2025

從健康焦慮到永續門檻：Worldpanel揭曉全球消費關鍵洞察

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