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Insights & Articles
May 21, 2026
Nigeria FMCG market enters new phase as volume growth overtakes value for the first time in years
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Insights & Articles
May 20, 2026
Three household mindsets are shaping consumers’ spending and confidence in the UAE
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Insights & Articles
May 13, 2026
Penetration Led Growth: Why Winning More Buyers Is a Strategic Imperative for FMCG Brands in China
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Insights & Articles
May 20, 2026
Choice, penetration and the new rules of FMCG growth in Kenya
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Insights & Articles
May 13, 2026
Irish shoppers hunt for deals this Easter against backdrop of global uncertainty
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Insights & Articles
May 20, 2026
Ghana FMCG market gains stability as easing inflation opens new value led opportunities
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Insights & Articles
May 20, 2026
Indulgence gains momentum in Morocco as consumers embrace small affordable treats
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Insights & Articles
May 1, 2026
Netflix Overtakes Prime Video as UK Streaming Shifts to an Ad-Supported Future
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Insights & Articles
May 1, 2026
UAE FMCG spending rises up to 29% amid regional tensions as shoppers prioritise essentials
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Insights & Articles
May 1, 2026
British shoppers hunt for deals amid Middle East uncertainty
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Insights & Articles
May 20, 2026
Discipline and control: two forces reshaping the Kenyan consumer in 2026
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Insights & Articles
May 20, 2026
Ethiopian consumers are increasing their FMCG unit purchases
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Insights & Articles
May 20, 2026
Regional tensions and expat shifts begin to alter UAE shopping behaviour and FMCG demand
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Insights & Articles
April 14, 2026
The most successful innovation in Britain is a washing-up liquid
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Insights & Articles
April 7, 2026
More trips, smaller baskets: Irish grocery sales rise 5.2% in month of celebrations
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Insights & Articles
April 6, 2026
British grocery inflation holds steady as shoppers prepare for Easter.
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Insights & Articles
April 6, 2026
How advantage is protected
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Insights & Articles
April 6, 2026
How advantage drifts
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Insights & Articles
May 20, 2026
Egypt’s FMCG market returns to growth as inflation eases
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Insights & Articles
April 6, 2026
Saudi Arabia FMCG under pressure as shoppers rebalance spend amid rising living costs
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Insights & Articles
April 6, 2026
UAE FMCG market shows growth opportunity as shoppers shift to value and smaller pack strategies
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Insights & Articles
May 20, 2026
South African shoppers increase trips but shrink baskets as FMCG faces weakest Q4 on record
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Insights & Articles
April 6, 2026
The Innovation Advantage
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Insights & Articles
April 6, 2026
Irish shoppers seek Valentine’s Day romance at home
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Insights & Articles
March 3, 2026
Shoppers seek romance at home and show love for online
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Insights & Articles
May 20, 2026
Fresh, functional and low sugar choices are becoming the new normal in South Africa
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Insights & Articles
April 6, 2026
Cocoa prices down, but don’t expect cheaper chocolate
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Insights & Articles
April 14, 2026
Local Brands Now Dominate APAC FMCG Markets, Holding 79% of Value Share
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Insights & Articles
May 20, 2026
Decoding Brand Success: Marketing mastery for modern markets
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Insights & Articles
February 26, 2026
Shopper Digest: Unlocking Growth along the Journey
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