Africa & Middle East

October 8, 2026

Media Effectiveness Measurement: From Ad Exposure to Checkout

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October 8, 2026

Egypt FMCG recovery gains momentum as volume growth returns, led by Beverages, Dairy and affluent shoppers

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October 6, 2026

Local brands lead Ghana’s FMCG choices as household spending rises 12.9%

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October 8, 2026

Saudi FMCG growth accelerates driven by household expansion as shoppers consolidate spending in Q2

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October 6, 2026

Local and regional brands remain dominant as South Africa’s FMCG spending rebounds

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October 8, 2026

Smaller baskets, faster meals: South Africans change what goes on the plate

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October 8, 2026

Moroccan households shift away from the traditional pre-Ramadan stock-up as shopping habits evolve

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October 6, 2026

Local brands continue to dominate Moroccan shoppers’ choices as FMCG spending accelerates

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October 6, 2026

Local and regional brands dominate Kenya’s most-chosen FMCG brands

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October 8, 2026

UAE FMCG market grows in Q2 despite rising prices as shoppers shift to smaller, more frequent purchases

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October 6, 2026

Al Rawabi tops Worldpanel by Numerator's Brand Footprint 2026 ranking of the UAE's Most Chosen FMCG Brands

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October 6, 2026

7 in 10 Saudi consumers favour local brands, while Kinza emerges as one of the country's fastest-growing FMCG brands

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October 8, 2026

Saudi Arabia and UAE: what the rise of discounters means for retailers

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October 6, 2026

Chipsy is the most chosen brand by Egyptian shoppers, while local FMCG brands dominate consumer choice

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October 8, 2026

Morocco's discounters strengthen their grip on FMCG retail as competition intensifies

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October 8, 2026

9% of Saudi households use GLP-1, driving SAR 7.3bn (€1.7bn) in FMCG spend and a shift towards healthier lifestyles

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October 8, 2026

Saudi Arabia and UAE: what the rise of discounters means for manufacturers

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October 8, 2026

Ones to watch: Discounters’ value share grows double digit in the Saudi and UAE FMCG markets

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October 8, 2026

Egypt’s FMCG sector sees a lift during Ramadan on the back of better economic conditions

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October 8, 2026

Untapped market alert: Ethiopia’s toothpaste market

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October 8, 2026

UAE FMCG grows during Ramadan amid conflict pressures

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October 8, 2026

Saudi Arabia FMCG shifts toward value as Ramadan sustains demand

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October 8, 2026

From routines to risk: how UAE household mindsets are reshaping everyday consumption

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October 8, 2026

Nigeria FMCG market enters new phase as volume growth overtakes value for the first time in years

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October 8, 2026

Three household mindsets are shaping consumers’ spending and confidence in the UAE

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October 8, 2026

Choice, penetration and the new rules of FMCG growth in Kenya

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October 8, 2026

Ghana FMCG market gains stability as easing inflation opens new value led opportunities

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October 8, 2026

Indulgence gains momentum in Morocco as consumers embrace small affordable treats

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October 8, 2026

UAE FMCG spending rises up to 29% amid regional tensions as shoppers prioritise essentials

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October 8, 2026

Discipline and control: two forces reshaping the Kenyan consumer in 2026

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